\u201cMany startups make the mistake of ignoring the value of non-patent intellectual property\u2026. A company\u2019s brand can be immensely valuable in the marketplace.\u201d<\/h6>\n\t<\/div>\n<\/div>\n\n\n\n <\/div> <\/div>\n\t\n\t\t\n\t\t\n\t\t\t\n \n \n \n
\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<\/div><\/div><\/div>\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\n\t\n\t\tIntegral to branding are trademarks, which identify and distinguish a company\u2019s products. A trademark can be a word, symbol, slogan, design, or any combination of these. You will want to choose a trademark that is reflective of your value proposition and that is distinctive, yet easy to remember, so that it builds a strong association between your mark and your products. Typically, the more unique, the stronger the mark; descriptive names, surnames, and geographic names should be avoided.<\/p>\n
Importantly, registering a business name with your state does not create (or protect) your trademark rights. Startups should make sure their name and any logos are cleared for commercial use prior to commercial launch. Comprehensive trademark searches are an important first step in the trademark process and are strongly recommended in most, if not all, cases. If the terms and\/or logos you are considering are available to use, you should try to register them as trademarks. In addition to preventing competitors from taking or using the company\u2019s name (or your product names), trademarks help a young company create a unique and identifiable brand, building both visibility and value.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n
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Integral to branding are trademarks, which identify and distinguish a company\u2019s products. A trademark can be a word, symbol, slogan, design, or any combination of these. You will want to choose a trademark that is reflective of your value proposition and that is distinctive, yet easy to remember, so that it builds a strong association between your mark and your products. Typically, the more unique, the stronger the mark; descriptive names, surnames, and geographic names should be avoided.<\/p>\n
Importantly, registering a business name with your state does not create (or protect) your trademark rights. Startups should make sure their name and any logos are cleared for commercial use prior to commercial launch. Comprehensive trademark searches are an important first step in the trademark process and are strongly recommended in most, if not all, cases. If the terms and\/or logos you are considering are available to use, you should try to register them as trademarks. In addition to preventing competitors from taking or using the company\u2019s name (or your product names), trademarks help a young company create a unique and identifiable brand, building both visibility and value.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n